Ice cream–doesn’t it bring back precious memories of your childhood and those sweltering hot summer days? This well-known tradition continues as according to the International Ice Cream Association, 90% of US households consume ice cream and over 1.4 billion gallons of this sweet chill perfection were produced in 2003. If you try to calculate that out, it translates to 20 quarts of ice cream per each person. Just imagine all the ice cream brain freeze!
It’s the children that drive the ice cream industry in a large scale. You can prove that just by looking how many children runs after an ice cream cart in your neighborhood However, US Census Bureau estimated that the youth populations in the next few years will decline, thus, forcing all the ice cream manufacturers to develop new products that will be attractive to the growing adult population. Households with children are the leading consumers of ice cream with 34 percent of total consumption compared to the 20 percent of household consumption without children.
The preferences of consumers vary to age and gender. Research shows that children eat more types of ice cream products and also consume more servings during childhood. However, as the children goes to their teenage years, they began to vary their consumption. Teenage girls start to eat healthier and opt for frozen yogurt, while teenage boys still love ice cream. Those habits formed while teenagers stick with them as they mature into adulthood. Majority of the adults prefer the same flavors they’ve eaten their whole life.
To stay trendy in the food industry, you must be prepared to offer “healthy” ice cream. While the majority sales are regular ice cream products, stores are diversifying their lines in order to fit into various lifestyles. Many companies have introduced products that has a lower carbohydrate content to meet the demand for the diet craze. Also, customers are now able to get reduced-fat, zero-fat and no sugar varieties on many local ice cream parlors.
Freshly-made ice cream is an attraction to customers, too. They can taste the difference between old versus new ice cream flavors and have a say on what ingredients that are to be used.